«A mid-century vibe. We bought these postcards in California. A classic kind of collage scrapbook thing. Almost like a wishboard based on our longing». Lazoschmidl’s fantasy is a provoking game
Lazoschmidl shooting for Lampoon Issue 24
A mid-century vibe. We bought these postcards in California. A classic kind of collage scrapbook thing. Almost like a wishboard based on our longing. iPhone, ink-printer and photocopy.
Lazoschmidl
Brand designed by German-Swedish duo Andreas Schmidl and Josef Lazo. Lazoschmidl unites the disciplines of fashion design and literature and each collection is developed from writing. In 2016 the duo has been awarded with the Innovation Prize by Swedish Fashion Council. Through their ‘conceptual’ brand aesthetic, Lazoschmidl breaks the boundaries of stereotypes with a gender-disrupting approach to conventional menswear.