Lampoon / Transition – Maddalena Arcelloni: We mean it if we say it’s all about HER

The unbearable lightness of being a woman: a midway between meaningfulness and irony is used to explore the Dior ideal of femininity

Maddalena Arcelloni’s femininity and nudity

The series expresses an ideal of sexiness by being playful, meanwhile defying the image of beauty. These women are enjoying the moment and trying out new things. Their bodies emerge in their essence through their shapes and elements.

Maddalena Arcelloni photographer

Maddalena Arcelloni was born in Milan, Italy. Since 2004, her commitment to photography have been growing. Her current work is focused on fashion editorial and fine art photography. She lives and works in New York and Milan.

Photographer Maddalena Arcelloni; all clothes are Dior

Team: makeup Alessia Stefano @atomo using Lord&Berry, hair Alessia Bonotto @atomo, manicure Elena Greco @atomo, photo assistant Rachele Daminelli, styling assistant Pietro Cavallari, casting direction Simone Bart Rocchetti @Simobart, models Zvan @Select, Lika Rigvava @Wonderwall, props thanks to Alessandra Gradella

Editorial Team

1/10 We mean it if we say It’s all about her, D-Stripes bucket hat, white logo briefs Dior

2/10 We mean it if we say It’s all about her, DiorClub V1U visor Dior

3/10 We mean it if we say It’s all about her, embroidery strap Dior

4/10 We mean it if we say It’s all about her

5/10 We mean it if we say It’s all about her, nude bralette and briefs, DiorClub M1U sunglasses and mitzah D-Stripes used as headband, Walk’n’Dior sneakers with D-Stripes motif

6/10 We mean it if we say It’s all about her

7/10 We mean it if we say It’s all about her, long dress with multicolor stripes Dior

8/10 We mean it if we say It’s all about her, Teddy-D belt, denim shorts, Dior Poesy long necklace

9/10 We mean it if we say It’s all about her

10/10 We mean it if we say It’s all about her, My ABCDior Lady Dior bag