Simon Porte Jacquemus – The designer who bridges culture with wanderlust and finesse while running one of the leading French fashion Houses on the market
Jacquemus founded his label at the age of 19 while living in Paris. The regional influences of his home – he emerged from Aix-en-Provence, South of France -, served as the main inspiration during the search for the labels handwriting and is continuously present in his collections. After the passing of his mother, the designer launched his brand under her maiden name, Jacquemus.
The selected color palettes act as visual metaphors for the region’s landscapes – pink draws pictures of the evening sky, purple refers to Provencal lavender fields, effortlessly inviting the Jacquemus adherents on a trip to the designer’s personal journey to South of France. Not only the collections transmit the feeling of wanderlust.
The Jacquemus’s admiration for his home region becomes further perspicuous on his Instagram, where he shares visual impressions with his 2.8 million followers. «My name is Simon Porte Jacquemus. I like blue and white, stripes, sun, fruits, life, poetry, Marseille and the 80s».
In 2017, Jacquemus decided to launch his first book, ’Marseille Je t’aime’ – An art book picturing the seaside life in France. «It was such a free project for everyone. There is not a lot of fashion in my book. It is about an idea of Marseille and making poetry through image», he told Vogue after the debut.
After the success of his first book, the designer now unveiled a second book entitled ‘Images’, which gathers photographs taken by Simon Porte Jacquemus with his iPhone since 2010. Out of the 85 041 photos on his telephone, the designer has compressed the selection to 321 images. «I have 85 041 photos and 22 739 videos on my phone. Here are a few of my favorite ones». The unretouched scenes were apprehended at work, at gatherings with his family, with friends, while traveling, reflecting his journey while allowing the reader to catch a glimpse behind the buzzing fashion industry façade he sustains. «It was a lot of fun, going back into the archives, the pictures I have collected for years», he says. «We did a pre-pre-selection of 2,000 pictures to finish with 234 pages in the book. It was intense, but special because some images are so old you realize the [path you have been on] since your start».
This moment archive is a tool calming everyone’s craving for a get-away to a foreign country, featuring pictures of spontaneity through the perspective of Jacquemus’s personal lens. The book has 236 pages and is available from September 1st, 2020, on the jacquemus.com site at 40€.