Lampoon Giorgio Armani and his model at the end of menswear show SS23. Credit SGP
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Giorgio Armani «The sense of freedom is not in contradiction with the sense of style»

The tone of male personality. Giorgio Armani keeps on seeking the masculine sexiness: proposing a sense of certainty and never ceasing to be himself

Men like travelers through the desert of sand: the show

In an imaginary desert, travelers dressed in silk or very light suits pass by undisturbed as wayfarer-like models make their way in a smooth and relaxed parade with nonchalance through the runway. At the Piccolo Teatro, in Via Bergognone, Giorgio Armani presents the Spring Summer 2023 collection. An invitation to find time for oneself and to enjoy the calm of summer. 

This collection’s shiny but lightweight sobriety uses classic pieces worn most effortlessly without appearing casual. «The sense of freedom that the man expresses through fashion is not in contradiction with the sense of a sophisticated style», says Armani. He presents an unbothered, self-aware man dressed in a classic wardrobe declined for the warmer months.

While for some, the interpretation of summer might translate into little or no care at all, Armani’s vision is precisely curated and essential. The man wearing this collection is the one who chooses immediacy and lightness.

Armani wrapped his intimate runway theater with images of sand ridged by the wind.

Special guests attending the front row are the cover boy of L’Officiel Hommes Italia Jonathan Bailey – the new face of Armani Code Regé-Jean Page –, actors Mads Mikkelsen, Lucas Bravo, Diego Boneta.

Giorgio Armani with Olimpia Milano team

The most confident display of light-handed, effortless silk tailoring

A combination of carefree and elegant touches with the over-the-body blazers and the textured, reflective fabrics, the never-adherent soft trousers, silk shirts with tie check, and cotton sweaters.

The neutral colors are on huge display. This collection is a chromatic climax that starts from the basics, including the famous greige; venturing into a sequence of soft blues; the marine and nocturnal into the dirty green with accurate small color accents like the saturated amethyst purple, aquamarine, and olive.

The unusual choices, like the shiny fabrics, for example, are contextualized. «The shimmer is never elegant for men», explained the stylist. «However the shiny and golden suit is a reference to color and the sheen of sand».

This time, the silhouettes are comfortable but never over-sized, easy to wear, and built up from lighter to heavier layers, with the sophisticated jackets adorning the looks.

To accessorize, the summer shirts with maxi logos are complemented with scarves and foulards, creating dynamism and a playful combination with the Velcro shoes and sandals and the hats in colors that match the shirts.

What can be perceived from the design is that the enlarged profiles are coordinated with touches that underline the movement of the body, resulting in looks where the volumes are kept in continuous contrast.

An acceptable, credible figure of a man

Giorgio Armani is in the phase of life where he could allow himself to play and create over one’s imagination but prefers to continue to refine his idea of ​​men’s fashion. 

«I built a collection with classic pieces worn unusually. A man must indeed be dressed well, but he must also evolve as taste and fashion evolve. The classics are welcome, but it is also true that the world demands novelty. So I thought of special colors and combinations to build an acceptable, credible figure of a man», says Armani.

It’s never-ending research, the one led by Armani himself. Always conducted without exaggerating or distorting the raw image and perception of the body. 

Giorgio Armani SS23 fashion show in Milan. Look 31

Armani 2023: Emphasising the codes with modernity

It is, therefore, a reassuring fashion that surely does not shock anybody but changes the tone of the male personality. He says he has made «a classic Armani with sympathy, emphasising the codes with modernity». Always aiming to renew himself and propose something different every time while, at the same time. Never ceasing to make himself recognized by anyone. Both from those who always wear the label and by whom chooses to wear it for the first time. 

With Armani’s expertise, Armani is once again advancing the notion of timeless uninhibited elegance.

The message is coherent and consistent with the brand’s identity. It catches up with the hyper-instantaneity that makes everything already old a second after its birth. Making it all about obsession and trend. 

In fact, it is a timeless collection that does not need any explanation, but rather speaks for itself. And perhaps the result of Armani’s experience and elegance is precisely that.

Armani Spring Summer 2023

The Menswear Spring Summer 2023 is a collection by Giorgio Armani. Displayed at Piccolo Teatro, Milan, along with Emporio Armani collection and Armani Silos Magnum Photos  

The writer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article.

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check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore
Hemp production in Italy
as hemp is the one and only
natural vegetal fiber sourceable in the country
for more info, please email us at [email protected]

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