Mous Lamrabat’s message is to subvert North African stereotypes, mocking the limits that Western vision has imposed on the world
Photography Mous Lamrabat
Styling Lisa Lapauw
Art direction: Zoë Vermeire
Hair and makeup: Sanne Schoofs
Executive production: Marie Gomis-trezise
Photo assistants: Tim Coppens, Francis Connely
Mous Lamrabat is a Moroccan-Belgian photographer who mixes ostentatious luxury, fashion and oriental tradition, producing eccentric and provocative images. Reinventing what it means to photograph fashion, Lamrabat visually translates the obsessive character of Morocco with his brand image.