Caterina de’ Medici on her way to Paris: Ginori 1735 launches the new home fragrance collection designed by Luca Nichetto – a tribute to the muse who galvanized France
Clara Borrelli shooting for Lampoon Issue 24
Along with the forks, Caterina de’ Medici brought to Paris what would become macarons, omelettes, crepes, soupe d’oignons and cream puffs. She brought chefs from Florence. She gave impetus to the birth of a court kitchen – and thanks to her, the tradition of French cuisine began. Caterina de’ Medici moved to Paris in 1533, after her marriage to the Duke of Orleans, Henry II, the future King of France. Her entourage included the perfumer Renato Bianco, a master of spice and plant distillation techniques. Bianco opened a perfumer’s shop in Pont Saint Michel, which became a point of reference for the Parisian nobility, who would buy perfumed essences from ‘Monsieur le Florentin’ to cover the bad smell due to lack of hygiene.
We imagine Caterina on board of a royal carriage followed by many other carriages full of luggages. Inspired by the noble lady on her way to Paris, venetian artist Luca Nichetto created the first Home Fragrance Ginori 1735 collection. Scented candles developed in sizes and colors, incense burners, room diffusers and candle extinguishers. The title of the entire collection is LCDC – La Compagnia di Caterina.
Luca Nichetto likes to play games, and he makes cultural links: the Lucha Libre masks, Jean-Paul Goude’s illustrations: some graffiti art. The statuesque faces of the characters become the archetypal protagonists of his story. By superimposing the classicism of ancestral statues and geometric lines, an aura of mystery is achieved. LCDC fragrances developed by Jean Niel, the oldest French perfume company founded in 1779. The individual pieces come complete with refills that can be replaced once the fragrance has been used up. Light My Fire is the thread that binds the protagonists of the collection, characters from the past, united by an alchemy: each protagonist burns for something.
Clara Borrelli is an Italian Digital Creator born in 1999 in Parma, Italy and now based in Berlin. She graduated in graphic design at the Art School of Parma in 2017 and after a year as a photographer, she decided to pursue her study in Content Creator & Digital in Verona. She graduated in 2020. Clara’s works have been published on WRPD Magazine as Digital Cover, PAP Magazine, Visioni Parallele, PLATFORM Magazine with her personal interview, CAPSLOCK MAGAZINE, NSS Galleria, Virtus Magazine as cover story for his first Issue, Lampoon Magazine.