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Prototipo Studio, Via Spiga 30, Milano: an experimental store at Design Week

For collectors only / an editorial and cultural project / a dedication to the theme of sustainability / natural materials, short supply chains and recyclability

Prototipo Studio

Craftsmanship, design and manufacturing conceived with the utmost rigor. Prototipo Studio investigates a cultural question: is sustainability a utopian fantasy or a possible reality? Just as Milan once transformed the textile industry into the fashion industry, today it faces the new challenge to transform the luxury industry into an industry with positive implications. Transparency, intellectual honesty and human dignity are the civil commitments that every company must understand and honor. This is what Prototipo Studio is about.

The project comes to life in the heart of Milan on Via della Spiga. The space is conceived as both an exhibition gallery and as a concept store for limited edition products, with exhibition activities supported and complemented by commercial activities (whether wholesale, retail or made to order). The interior design marries peculiar items from Italian manufacturers with historical archives. Among these are design objects by Gabriella Crespi, Marta Sala Edition, LDV and Volumnia. The space has seven shop windows overlooking the street and an inner courtyard, accessible to visitors, where three further display windows ensure the visibility of Prototipo’s offerings. The focus will be on a new definition of  Made in Italy – a qualification that, nowadays, is deprived of its value, with products that include even a short production step in Italy, regardless of more complex, international supply chains, given the right to this label. Design, fashion and jewelry are the three sectors in which research, speculation and experimentation will be carried out. 

Prototipo Studio is a concept by Lampoon Magazine.
The concept, curation and production will be carried out in accordance with the editorial direction of Lampoon Publishing House. 

Inventory – an edited selection 

  • Handmade titanium necklace (150 hours of work). Composed of 146 smoothly-rounded, pyramidal studs, each element enjoys proper movement and is non-toxic and corrosion-resistant. 
  • Hand-woven hemp and silk jumper (90 hours of work). Realized through the technique of manual tubular processing, this seamless garment is adaptable to the shape of the body. Left raw, it also celebrates the natural tones and scent of hemp. 
  • Hand-woven hemp vest (100 hours of work). Hemp from Carmagnola was processed and laminated in Novara to obtain a higher thickness, before being hand-woven into panels in Vigevano for use in this garment.
  • Cono dellApprendimento in travertine. Using scraps from the Carrara industry in Italy, this piece references the philosophical study of aesthetics and the potential of geometry as if it were a work of text distilled into a tangible form.

Books and Magazines

Inside the space there will be a selection of the best contemporary and international editorials for cultural reference. 

Prototipo Studio, Interior

Sezione/f 

A leading role within the exhibition is reserved to sezione/f – the design atelier founded by Alessandro Fornaro. Adhering to the concepts of transparency and sustainability, sezione/f presents the Booleana table lamp in absolute black granite, glass and oxidized brass. Its design speaks to the intersection and subtraction of elements according to the Boolean formula, with a pyramidal marble monolith and rectangular faces premised on the Golden Ratio. The completed design object requires a minimum of 150 hours of work and uses waste from the marble supply chain, recycled and recyclable glass, and refrains from the use of metal work produced via electroplating. This table lamp marks the first release of an entire collection, one that envisions future releases of tables and furniture. 

Bonacina 1889 – Grandi Maestri

As part of Milano Design Week 2021, Bonacina 1889 presents a path within its own story that, in an upcoming and uncertain future, has come to the light again. Four windows on Via della Spiga are dedicated to four masters of Italian design with whom Bonacina 1889 has collaborated – Giovanni Travasa, Franco Albini, Joe Colombo and Gio Ponti – and their experimentations with shapes and volumes using rattan (also named, Malacca). 

The Hemp Supply Chain 

Prototipo Studio stands for the restoration of the hemp supply chain in Italy – a positive effort towards the 2030 Sustainability Goals. This effort is driven by collaborations with research centers and universities, as well as the quest for regional and community incentives. Expected revenues are intended to be invested in hemp fiber scutching, steeping, and spinning in Prototipo Studio’s native Italy. 

Prototipo Studio – Via Spiga 30, Milan

Supporting the City of Milan, starting from Via della Spiga. 

https://prototipo.store
https://www.lampoonmagazine.com

For further information please email us at [email protected]
or get in touch with:

Laura Bisotti – [email protected] – for Sales, Made to Order and Special Operations
Giulia Cangianiello – [email protected] – for Press, Marketing and Communications

You can also reach us at +39 347 3578271

Prototipo Studio works in partnership with
Associazione Amici di via della Spiga

Editorial Team

The writer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article.

check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore Hemp production in Italy
as hemp is the one and only natural vegetal fiber sourceable in the country
for more info, please email us

check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore
Hemp production in Italy
as hemp is the one and only
natural vegetal fiber sourceable in the country
for more info, please email us at [email protected]

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