WORDS
REPORTING
TAG
BROWSING
SHARE
Facebook
WhatsApp
Pinterest
LinkedIn
Email
Twitter

Sun Woo, the Korean designer: sculptural silhouettes as artworks

Bauhaus inspirations and consuming a brand as an artwork. South Korean designer Sun Woo’s clothes between wearability and unrealism

Reimagining fashion’s silhouettes

My dad is an interior designer; my mom is passionate about arts. These facts naturally led me to experience different fields within the arts. But fashion to me was the most interesting subject: it has movement and flexibility. I can communicate with people when I am wearing my pieces. Also, it can be wearable or become totally unrealistic. These elements and features of fashion have attracted my interest a lot. That is why I decided to learn more about designing fashion and to make it my profession. I follow artists and designers who put strong storytelling and principles through their creative process. For my last collection, I mainly got inspiration from Bauhaus aesthetics on furniture, by Kazimir Malevich, by Oskar Schlemmer, and also by Lucy Orta’s series of refuge wear.

SUN WOO – DESIGN AND INSPIRATION

Sun Woo’s designs

I would definitely say that the key piece of my last collection was a white pop-up t-shirt. It is the first piece I invented, although the design went through many failures. Basically, it brought together in itself all my ideas of the collection: the simplicity, the pop-up tent method and it was made of technical jersey fabric – which means “protection”.

About sustainability: I am thinking carefully about which steps to take as a brand. I have been paying attention to the small parts of the production – for example, using recycled fabrics, trying to use fabrics wastes when making samples. These days I am considering grafting digital methods onto pattern cutting, in order to use less paper and fabric in the making of toile.

Sun Woo Korean fashion designer

Sun Woo is a womenswear label that aims for artwear. As a brand, storytelling is needed: the goal is to reinterpret and expand visual ideas. It focuses on creating experimental 3D structures and unexpected silhouettes with a minimal aesthetic, aiming to apply sculptural beauty to clothing. Every season, technical fabrics are combined with intense colors to represent clothes as ‘protection’ and ‘expression’. Sun Woo is both a visual stimulus and a joyful experience. It is not just about clothing as something you can wear every day, it is about consuming a brand as an artwork.

Editorial Team

The writer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article.

check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore Hemp production in Italy
as hemp is the one and only natural vegetal fiber sourceable in the country
for more info, please email us

check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore
Hemp production in Italy
as hemp is the one and only
natural vegetal fiber sourceable in the country
for more info, please email us at [email protected]

SHARE
Facebook
LinkedIn
Pinterest
Email
WhatsApp
Twitter