WORDS
REPORTING
TAG
BROWSING
SHARE
Facebook
WhatsApp
Pinterest
LinkedIn
Email
Twitter

Marsèll, Milan. An integrative brand in the arts churning out shoes

A distinct character characterizes shoes and goods. They draw design finesse from vintage works of predecessors allowing the pieces to endure the test of time

Marsèll, shoe brand based  in Milan

Marsèll is a shoe brand whose identity comes from and remains in leather goods. It was first established in the year 2001. Since then, it has grown and rooted itself in the facets of the arts. This is a set progress that has over time, grown and established the brand as a sought-after name in the leather goods industry.

Marsèll’s distinct identity has spurred a paced growth for its brand in the fashion community at large. Now operating out of its website, its flagship store and on high fashion retail sites, Marsèll remains true to its stance in the public eye – being away from it. To acquire some insight on the brand, we converse with Loris Moretto, Marsèll’s Head of Communications, and Martina Odorici, its Press Office Manager.

In conversation, Odorici states «Marsèll’s objectives are not garnering attention to the brand and what it does. We, instead, pour focus into how it can create a dialogue to our audience to draw them into our reality». Odorici adds that Marsèll’s brand identity and homeland are in Italy, where its founders come from. «There is a heightened emphasis on the value of Italian craftsmanship that is realized in the products».

Marsèll’s foundation

The combination of its owner’s names, Marco, Roberto and Elisa Cima provided the name Marsèll. Alongside the Cima siblings is Andrea Rossi, the brand’s commercial director that has been a part of the footwear industry. In the years before Marsèll, the Cima siblings and Rossi commenced Eurasia Srl in Saonara, a province in northeastern Italy. Their will to seek and give life to an artisan-based enterprise with an identity that differs from those that existed at the time was the vein of the company.

The reality relocated twice since its establishment. It was in Stra (Venice) where the group founded Marsèll. It was, in fact, inspired by the mastery of footwear production in Riviera del Brenta. The Marsèll workshop remains in this location. In 2005, concept designer Mirko Rizzi became a part of the founding members. Then, in 2007, Eurasia relocated their headquarters to Fiesso D’Artico in an attempt to develop a research laboratory. In their Riviera del Brenta workshop, shoes and goods feature a distinct character. They draw design finesse from vintage works of predecessors in the field. Artistic references of today also characterize them, allowing the pieces to endure the test of time. 

Lampoon review: Marsèll’s working with young and upcoming artists

The members of the group share the steps to the brand’s approach, vision and reaching an outcome. They are described as autodidacts with individual views that are woven together to bring to life their ideations. Residing under the Marsèll brand is a plethora of curations that exist in somewhat a standalone manner while channelling the Marsèll ideology. Honing designs in the new-age based on practiced traditions in Italy.

Beyond creating goods of quality, Marsèll as a brand is familiar in the genre of the arts. Under its identity is Forma, Collaborations, Projects, Exhibitions and Paradise. Forma showcases Forme Visive, a body of digital projects of works by artists in photography on a world wide scale. Marsèll’s approach under Forme Visive was to study and reflect images that could emote the brand’s values: relevance over time, authenticity, subtlety and randomness.

Photographers featured under Forme Visive include Li Hui, Barrie Hullegie and Piotr Niepsuj to name a few. These seasoned photographers have been involved and are renown in the industry. Marsèll’s efforts to work with and champion young and up and coming artists of genres have been prevalent over the past ten years with their efforts in their exhibitions. This effort also features a digital focus in mind. Moving onto collaborations, Marsèll has since collaborated with brands like Eckhaus Latta, Wales Bonner, Sara Lanzi and Cabinet Milano. Sometime in June, Marsèll plans to collaborate with Suicoke, a Japanese footwear brand. 

Seafors, east Sussex, Lola & Pani

Upcoming collaborations and events at Marsèll

The upcoming collaboration will showcase a reimagined shoe made in its entirety in Italy. «The shoe will feature a serrated sole, squared toe made from recycled EVA». Since its establishment, Marsèll has showcased five projects in its spaces. Its current project titled, Studio Visit was a gathered work by Marta Marinotti and Federico Floriani, stylist Francesco Saverio Costanzo and sound designer, DJ Esselunga.

The exhibition spaces exist in tandem alongside its store space in Milan. They, in fact, utilize their former workshops to showcase works and items to the public. Depicted across photographs and videos, the Studio Visit project portrays individuals dressed with grotesque masks on their faces. A dichotomy to the bags and shoes they are wearing by Marsèll.

The brand has since hosted five exhibitions that take place across Marsèll locations. As of now, two exhibitions take place – TAN and Sun City. The exhibitions were a product curated by Soft Baroque, a studio design duo based in London and their collaboration with Pin-Up Magazine. The duo, Saša Štucin and Nicholas Gardner worked on TAN designing functional sculptures, as described by them, seven interconnected benches that allude to being melted. The benches were finished with Marsèll’s yellow calfskin leather. Photographer Leonardo Scotti photographed them on sunrise on the beaches of the Adriatic Sea. Tan is the predecessor to Sun City that has been exhibited in space since April of 2021. «Drawing influence from the sun, the artists fashioned the exhibition as a participative space».

Marsèll Paradise: a new space for art, photography, music, and publishing

Beginning in the courtyard as the exhibition’s Prelude, the exhibition trails to the basement showing Life, the main level, depicting Destruction and the upper level, Worship. The building is an homage to open and deconstructed industrial spaces. Through this, it works to host and aggrandize Marsèll’s collections.

This mindset was once again applied into the design of Marsèll Paradise. Established in 2016, the location that hosts Marsèll Paradise once belonged to a heliograph workshop. The purpose of the space is a plateau to bridge Marsèll’s forms of identity and the means in which they communicate with their audience. A layout that takes over two floors, Paradise was brought to life through the internal identity of the space.

The ground floor is a structured layout that hosts Marsèll’s collections of items, from the beginning to now. Living alongside their works are books and magazines in the genre of fashion, arts, architecture and design to name a few. The curation of Marsèll Paradise evinces design objects and records. «032c, King Kong Magazine, Please! and NOMAS are some of titles featured on the store. Works include means of independent-production. They are works by up-and-coming creators». For the time being, Marsèll Paradise is on its way to establishing their stand-alone online store to allow for consumers to purchase it when they intend to. In the coming months, Marsèll will host pop-ups in Lane Crawford’s Shanghai and Chengdu stores. 

Marsèll

Via Privata Rezia, 2, 20135 Milano 
Marsèll is a niche Italian brand. It offers deluxe and avant-garde garments, footwear, leather goods, belts and bags for men and women.

Pravin Nair

The writer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article.

check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore Hemp production in Italy
as hemp is the one and only natural vegetal fiber sourceable in the country
for more info, please email us

check and buy on Prototipo Store
item collections in limited edition
crafted according to our editorial search

Hemp / made in Italy
Lampoon is working to restore
Hemp production in Italy
as hemp is the one and only
natural vegetal fiber sourceable in the country
for more info, please email us at [email protected]

SHARE
Facebook
LinkedIn
Pinterest
Email
WhatsApp
Twitter