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Beautiful People, Hidenori Kumakiri, Lampoon
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Lampoon / Transition – Beautiful People’s Hidenori Kumakiri work in progress

Inside is outside and up is down in the post pandemic world imagined by Beautiful People’s designer: the creation of multi-purpose clothing

Photographer: Hidenori Kumakiri

Hidenori Kumakiri – Beautiful People 

In Sleeping beauty from the Spring 2021 Collection a white duvet dress is inspired by the successive lockdowns and the time spent staying at home. A dress that can be worn indoors and outdoors. An embroidered piece which offers beauty from every angle, situations or poses. The second image displays the work-in-progress of the Fall 2021 Collection. The team is brainstorming on how to provide easy-understanding visuals that can convey the theme of the collection which is Double-end: clothes that can be worn in multiple ways, upside down. The images chosen also convey the message that people spent more time looking into their reflection in the mirror during the paramedic, finding the right angle and pose. 

Hidenori Kumakiri designer

Born in 1974, in Kanagawa, Japan, he graduated at the fashion technology department of Bunka Fashion College in Tokyo. After experiencing as a pattern maker at Comme des Garçons, he launched his own brand Beautiful People in 2006, starting his career as a designer. In November 2020, he was awarded the ‘38th Mainichi Fashion Grand Prix’.

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