For the Bottega Veneta Men’s collection, the House decided to stream a short film, delving into the identity and masculinity of multidisciplinary artists and their affiliation to clothing
With the landscape of social-distancing fashion presentations becoming the new normal, it is no curiosity to see a range of labels boarding the train of streaming shows and arranging fashion films, weaving their collections into a story to create an imagery, pulsating and intriguing, yet following the health guidelines.
Bottega Veneta inspires individuality with innovative modes of craftsmanship since its establishing year in 1966. «Under the direction of Daniel Lee, creativity lies at the heart of our designs for women, men and home. Born in Vicenza, the house is rooted in Italian culture yet maintains a global outlook. An inclusive brand with exclusive products, Bottega Veneta is as much of a feeling as it is an aesthetic», the House states.
For the House’s show presentation, Artistic director Daniel Lee sent a parcel to the doorsteps of editors’ homes, containing a green shoebox with the brand emblem. The inside revealed a digital projector, a remote control and thorough instructions. “Click on File Manager from the main menu. Click on ‘Bottega Veneta: Men’ file to play the film,” read the manual. Presented was the show film. For the short film – created by London-based filmmaker Tyrone Lebon, and Creative Director of Bottega Veneta, Daniel Lee – the Italian Fashion House Bottega Veneta collaborated with ten male and female multidisciplinary artists to discuss their thoughts and relations to garments.
Unveiled at midnight on July 23rd on the website of the Milanese fashion House and the streaming platform MUBI, the film will feature conversations with Irish actor Barry Keoghan, photography and filmmaking artist Dick Jewell, painter George Rouy, choreographer Michael Clark, singers Neneh Cherry; Obongjayar and Octavian, principal dancer Roberto Bolle, Roman and musician Tricky – all dressed in Fall Winter 20 Bottega, whilst elevating their opinions on the fusion between masculinity and clothing.
«MUBI is a curated streaming service. An ever-changing collection of hand-picked films. From new directors to award-winners. From everywhere on earth. One movie every single day».
